![]() It is very important to make sure your structured data is properly validated. ![]() ![]() How Do You Make Sure Your Structured Data Is Validated? For example, if a local business sells sporting gear it is recommended to have the additionalType property. This can be accomplished by using Wikipedia categories as values for this property. AdditionalType: This is a specialty schema that helps Google understand what your website is topically related to.Sitelinks Search Box: A sitelinks search box is a quick way for users to do an internal search on your website via the Google SERP vs.PriceRange: The price range of the business, for example, $$$.This specialty schema helps markup these department stores. Department: Many chain retailers have internal departments (e.g.This schema is highly recommended because it often appears in the SERPS as a rich result. Breadcrumb: This schema marks up the existing breadcrumb navigation structure on your website.HasMap: A URL to the map of your local business.Facebook pages, Youtube Channel pages, Wikipedia pages, etc. SameAs: This is a reference to a 3rd party websites that are related to the website’s identity i.e.The alternateName property marks up other well-known corporate name variations (including abbreviations). This simple schema generator helps you build rich snippets (JSON-LD) that search engines. AlternateName: Businesses commonly have related names e.g. Create and validate your own structured data markup.Make sure to follow Google’s rules and guidelines. FAQPage: If you have a FAQ page it is imperative to add this specialty schema.Make sure to follow Google’s rules on Review Rich Results on this. AggregrateRating: The overall rating, based on a collection of reviews or ratings, of the item.Review: A review of your local business.MainContentOfPage: Main body content of your landing page.Ĭommon schema properties that are highly recommended:.AreaServed: It is recommended to use a zipcode for this schema property.Geo: This is the geo coordinates of your business location.Address: The business address which should be visible on the landing page.Logo: This should be a link to your business logo image. ![]() It is recommended to use a storefront image if that’s available. Image: This can be any relevant image file on your landing page.Telephone: Contact telephone number for the business.OpeningHours: Opening and closing hours of a business.Url: The URL of the associated landing page.The below schema properties are required for validation: I Selected The Most Accurate Category So What Should I Implement?Īfter you’ve selected the appropriate category for your business you must have the below sub-properties to ensure your schema validates.Įrrors could disqualify you from obtaining rich results. The developers respond to detailed recommendations on this forum and occasionally create new properties. If you’re technically inclined, it is possible to post new schema category recommendations on the Github forum. ![]()
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